Search visibility for larger projects means appearing when the people who award significant work look for a contractor online. Those people search differently from homeowners. A facility manager types "tenant improvement contractor" plus a city; a developer searches for a multi-unit framing contractor; a design firm checks who has done heritage or occupied-building work. We build pages that answer those searches with real projects, then make sure search engines connect them to your service area.
Who this is for
This service suits general contractors, design-build firms and specialty contractors whose buyers do research before making contact.
It is a good fit if:
- your target projects are commercial, institutional, multi-unit or industrial, or high-value custom residential
- you want enquiries from owners and property managers, not only from builders
- a competitor with less experience shows up ahead of you for your city and project type
- you already have, or are building, project portfolio pages
If almost all your work comes through a few builders' bid lists, relationship marketing usually returns more per hour.
What's included
Search research for your project types
We list the terms buyers actually use for the work you want, by city or region, and separate them from the small-job searches you don't want. This keeps every later decision honest.
Sector and service-area pages
Pages for each project type and region you serve, each anchored by real project examples. A page that says "commercial renovation" in twelve city names with no projects is a doorway page; we don't build those.
Google Business Profile for a contractor
Accurate categories, a clear service area, project photos, and a description that states the scope you take on. Builders and owners often see this profile first.
Paid search, only where it pays
If the research shows enough volume and your project values support it, we run a tightly limited campaign aimed at project-type searches, with small-job terms excluded. If the numbers don't work, we say so and leave the budget in your pocket.
Tracking you can understand
Every call, text and email from search is tagged by source and, where you tell us, by the type of buyer and project size.
Timeline
- Weeks 1–2: search research, competitor review, Google Business Profile clean-up.
- Weeks 3–8: sector and service-area pages written and published alongside your project pages.
- Month 3 onward: steady additions as projects finish; paid search trial if justified.
- Months 4–9: organic visibility typically starts to show in enquiries; the timing depends on competition and how much real project content you have.
How results are measured
We report on enquiries and their quality, not rankings alone.
- enquiries from search per month, split by buyer type and estimated project size
- the share of enquiries above your minimum project size
- visibility for your priority project-type searches in each region
- for paid search: cost per qualified enquiry, compared with what one awarded project is worth to you
Results from our HVAC work show what consistent, specific content can do over time: Roma Heating & Cooling grew organic traffic 400% in 12 months, and HVACDeal.ca produced 500+ leads at a 12:1 ROI. They are HVAC results, not construction results, and we present them only as evidence of the method. See the results page.
Mistakes to avoid
- Chasing volume. "Contractor near me" brings mostly small residential calls. A smaller number of project-type searches is worth far more to a GC.
- City-name pages with nothing local. They rarely rank and can harm the rest of your site. Every area page should carry real work from that area.
- No minimum project size stated. Saying "we take on projects from $150,000" saves you hours of polite refusals.
- Ignoring the profile reviewers see first. An incomplete Google Business Profile with old photos undercuts a strong website.
- Turning ads on without checking the maths. Our pricing page shows plan costs; the bid hit-rate guide shows how to judge whether search spend can pay back.
Frequently asked questions
Do facility managers and developers really search online for contractors?
Many do, especially when they are new to an area, the usual contractor is busy, or the project type is unfamiliar. Even when they hear your name by referral, most will look you up before calling.
Should we run Google Ads for commercial projects?
Sometimes. Paid search works when there is enough search volume for your project type in your area and your average project value is high enough to absorb the cost. We check both before recommending any budget.
Will this bring us small homeowner jobs we don't want?
It can if it's set up carelessly. We write pages and choose search terms for the scope you want, add exclusions for small-job terms, and state your minimum project size clearly so the wrong enquiries filter themselves out.
What happens to the work if we stop?
The pages, the Google Business Profile and the accounts are yours. Content keeps working after you stop paying us; paid search stops the day the budget does.