A project portfolio website is a contractor site built around finished jobs instead of a list of services. Every important page shows a real project: what was built, what your company was responsible for, how long it took, what made it hard and how it was handed over. It answers the question every builder, owner and design firm is really asking, which is whether you have done this kind of work before.
Who this is for
This service fits general contractors, design-build firms and established subtrades whose current website undersells them.
You are a good fit if:
- your site was built for homeowner leads and now shows the wrong work
- you have moved into commercial, institutional, multi-unit or industrial work, and nothing online says so
- builders tell you they "couldn't find much" about your company
- the photos on your site are stock images or are years old
If your website is fine and the issue is that nobody knows you exist, start with builder relationship marketing or search visibility instead.
What's included
We build the site around a simple structure that reviewers can scan fast.
Project pages
Each project gets its own page with a consistent layout: building type, location (as specific as your client allows), your scope, a value band, duration, the main constraint, and the result at handover. We add plain captions to every photo saying what the viewer is looking at. Over time, these pages become the core of the site.
Sector pages
A page for each sector you want to grow, such as tenant improvements, multi-unit residential or light industrial, with the matching projects linked from it. A developer looking for a multi-unit framer sees only the relevant work.
Process and site-management page
A short, honest explanation of how you run a job: pre-construction, scheduling, supervision, communication with the owner or builder, and close-out. This is where your bid credibility facts live on the web.
The basics, done properly
A fast mobile site, clear phone, text and email contact on every page, a page listing the regions you work in, and correct business information. You own the domain and every account.
Timeline
A typical portfolio site takes six to nine weeks.
| Stage | What happens | Typical length |
|---|---|---|
| Project selection | We choose the 6–12 projects that best show the work you want next | 1 week |
| Fact and photo gathering | Interviews with you or your project leads; photo review | 1–2 weeks |
| Structure and writing | Project, sector and process pages drafted | 2 weeks |
| Design and build | Site built and tested on phones and desktops | 2–3 weeks |
| Review and launch | Your corrections, then launch and tracking checks | 1 week |
After launch we add new project pages as jobs finish, ideally within a month of handover while photos and details are fresh.
How results are measured
We measure whether the site is helping you get invited, not just whether it gets visits.
- calls, texts and emails from the site, tagged by whether they came from a builder, owner, property manager or homeowner
- visits to project and sector pages, and how long reviewers spend on them
- the number of new contacts who mention the website in their first message
- over a year, the share of new invitations that match the sectors on your site
Mistakes to avoid
- Galleries with no words. Twenty photos of a finished lobby tell a reviewer nothing about your scope. Every project needs a short written description.
- Hiding who did what. If you were the electrical sub on a large project, say so. Implying you were the general contractor is quickly discovered and costs far more than it gains.
- Using client names without permission. Ask first, especially for private owners. Describing the building type and city is usually enough.
- Letting the newest project be two years old. Reviewers read that as a company that has slowed down.
- Building for awards instead of decisions. Dramatic design that hides your phone number or loads slowly on a site-office laptop works against you.
Results from our HVAC work show how much structured, specific pages can matter: Roma Heating & Cooling saw 400% organic traffic growth in 12 months. More on the results page, and plan pricing is on the pricing page.
Frequently asked questions
How many projects do we need before a portfolio site makes sense?
Six to ten well-documented projects is enough to start. Quality and relevance matter more than count. Three projects in the sector you want to grow beat thirty in the one you want to leave.
Can we show projects where we were a subcontractor?
Yes, as long as you describe your scope honestly and have the builder's or owner's agreement to name the project where that matters. Many contractors simply describe the building type and location without naming the client.
Who owns the website?
You do. The domain, the content, the photos and the analytics accounts are registered to your business. If you leave, everything stays with you.
Does the site need a blog?
Not necessarily. For most contractors, a growing set of project pages does more than a blog, because each new project is both proof and a page that search engines can find.